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Made with American Values
At Rough Country, we’re committed to providing quality products that will take your ride from standard to standout.
Rooted in Tennessee
Rough Country is a leading manufacturer and distributor of off-road accessories and suspension systems. Built on a foundation of American values and rooted in Tennessee, we use our expertise of trucks, Jeeps, and UTVs to help people drive their passions further— to conquer every road and trail, whether smooth or rugged, across the globe.
Off-road History
Our story began in 1975 when we started as a shock manufacturer. Over the years, we have become one of the most trusted names in the off-road industry. We offer a wide range of products, including lift kits, shocks, bumpers, winches, Tonneau covers, lights, and more. But it doesn't end there; we also cater to the growing community of Overlanding enthusiasts, offering products engineered to help make the most of your outdoor adventures.
Expertise on Tap
We are committed to providing our customers with the best products and services. We use high-quality materials and construction methods, and we offer a variety of warranties to protect our customers' investments. We also have a team of experts dedicated to helping our customers find the right products for their needs. Call, chat, or email anytime you need us.
The #LiftedLifestyle
We are proud to be a part of the off-road community and are determined to helping our customers enjoy the great outdoors. Whether you are a weekend warrior or a full-time adventurer, Rough Country has the products you need to live the lifted lifestyle.
Lifting The Community
Burkeville, Texas set the scene for one of the Southeast’s biggest off-road events: Mud Nationals 2025 at Sabine ATV Park. Thousands of UTV and ATV riders gathered for a long weekend of trail riding, mud challenges, and gear showcases. And Rough Country was right there in the mix, checking in on one of the most energized corners of the powersports world....
If you’ve never been to Orange Beach Invasion in Orange Beach, Alabama, it’s hard to describe the full scene until you’re standing in the middle of it. The show was packed with high-impact builds, from massive lift kits and forged wheels to over-the-top lighting and sound systems. Mixed in were rows of lowered trucks and mini trucks, each polished to perfection with a serious show-and-shine focus....
Say goodbye to winter’s icy grip and hello to fresh mud, clear skies, and prime off-roading conditions. Whether you’re conquering rocky terrain, splashing through puddles, or cruising scenic backroads, the real fun begins in spring. But before you throw it in 4WD and take off, a little preparation goes a long way. From gearing up your rig to picking the best trails, here’s everything you need to know to make the most of spring off-roading....
