LifestyleExploring the Trails: Rough Country at Overland of America 2024

The Rough Country events team hit the trails at the 2024 Overland of America event, proudly serving as the official Overland Accessories partner. This Midwest gathering brought together the overlanding community and industry-leading vendors for a packed weekend filled with entertainment, education, and engagement. Set at the impressive Mid-America Outdoors, the event offered top-tier amenities, incredible trail systems to explore, and a family-friendly environment.

This was the first year for the Overland of America event series, and the structure and strategy behind it were impressive. Founded by Kris Carroll and Robbie Bryant, the event combined Kris’s enthusiast Overlander mindset with Robbie’s 20-plus years of event experience. Together, along with a passionate team, they created something truly special. You could feel the dedication and energy put into making the event successful. Those who missed it can still catch up by visiting overlandofamerica.com and signing up for their newsletter to stay in the loop.

Vendor row was packed with top brands showcasing products tailored for the overlanding market. When attendees weren’t visiting our Rough Country booth, they were exploring the vast trail systems or camping on-site, enjoying time outdoors with family and friends. With amenities like food trucks, restaurants, swimming pools, and bathhouses, everything was in place to ensure an amazing experience. The event also featured educational seminars, short film screenings, and thousands of dollars in giveaways, leaving many participants smiling—especially those who walked away with Rough Country overlanding products.

Our rigs at the event included the 2022 Toyota Tundra, 2023 Ford Bronco, and the Rough Country edition Patrol XCT overland trailer, built in partnership with Rustic Mountain Overland. Both the Tundra and Bronco, equipped with 3.5” lift kits, showcased our performance suspension along with a variety of Rough Country overlanding products, such as awnings, compressor kits, molle panels, wheels, rooftop tents, dash accessory mounts, and more. The setup was designed to highlight how our products support the overlanding community and enhance the experiences that enthusiasts build their rigs for. 

Overland of America had something for everyone, creating unforgettable outdoor and off-road experiences. If you didn’t make it this year, be sure to mark it on your radar for the next one. Our Rough Country event schedule is gearing up for major growth in 2025, so stay tuned for plenty of opportunities to meet up with us.