Builds

Shop Talk

First Look

Lifestyle

In the Spotlight

Start 2025 with a fresh perspective and new overlanding adventures. Explore top destinations, essential gear, and practical planning tips to make this year unforgettable. Ready to hit the trails? Let’s get started.

The start of a new year is the perfect time to think about where you’ve been—and where you want to go next. If overlanding is on your radar for 2025, it’s time to map out new destinations, prepare your rig, and make this year one for the books. Let’s dig into why 2025 is the year to expand your horizons and explore the trails waiting for you.

New Year, New View: Overlanding Adventures for 2025

Rough Country’s rolling out a versatile platform rack designed to handle whatever your next adventure throws at it. Whether you're gearing up for a weekend camping trip or setting up a rooftop tent for your next overlanding adventure, it’s the ultimate gear-hauling solution for any trip.

Rough Country’s new platform rack is in production and coming soon! Tough, lightweight, and adventure-ready, it’s perfect for camping, overlanding, or hauling gear. With durable aluminum construction, a modular design, and fitments for popular rigs like the Toyota 4Runner and Ford Bronco, it delivers premium performance at a great price.

Coming Soon: A Game-Changing Platform Rack for Trucks and SUVs

Explore Rough Country’s ultimate off-road Toyota 4Runner build. From increased ground clearance to trail-tested accessories, discover how we transformed a 2019 TRD Off-Road into an overlanding beast.

Over the years, Rough Country has helped Toyota owners transform their 4Runners into ultimate off-road and overlanding machines. This time, we decided to take on the challenge ourselves by building a 2019 4Runner TRD Off-Road right in our shop. The goal? To show just how much better an already-capable vehicle can get with the Rough Country touch.

Building the Ultimate Off-Road Toyota 4Runner with Rough Country

Prepare for wet and muddy off-road adventures with essential recovery gear. Discover Rough Country’s winches, traction boards, and recovery tools designed to keep you moving through challenging fall and early winter terrains.

As the seasons change and rain-soaked trails replace the dry paths of summer, off-roaders face new challenges. Wet and muddy terrain demands preparation, skill, and the right recovery gear to ensure a safe and enjoyable adventure. At Rough Country, we provide a range of products designed to keep you moving, no matter how tough the conditions get.

Gear for Tackling Wet and Muddy Winter Trails

Upgrade your ride for less this Black Friday at Rough Country! Save big on Power Running Boards, Bed Covers, Lift Kits, Wheels, Tires, and more. Don’t miss these unbeatable deals to gear up your truck, Jeep, or UTV for every adventure.

It’s the most wonderful time of the year—Black Friday! If you’ve been holding off on decking out your ride with the best upgrades in the game, now’s the time to jump in. We've got deals on all the gear you’ve been dreaming about—steps, bed covers, lift kits, wheels, tires, and more. Don’t wait—these Black Friday deals are your chance to gear up and take your ride to the next level without breaking the bank!

Black Friday Sales at Rough Country!

Ready to unleash the full potential of your 2024 Toyota Land Cruiser? Rough Country is your one-stop shop for high-quality lift kits and off-road accessories.

Why stop at stock when the 2024 Toyota Land Cruiser has so much untapped potential? With Rough Country, capable SUVs can be transformed into off-road warriors. With lift kits, roof racks, wheels, and ditch lights, your Land Cruiser will be elevated into an off-road powerhouse.

Elevate Your 2024 Land Cruiser with Rough Country

Upgrade your ride with Rough Country's high-quality products and expert installation completely free of charge. Be featured on our website and social media to showcase our brand's quality and versatility.

If you’re in West Tennessee or within 150 miles of Dyersburg, we’ve got a unique opportunity for you to level up your ride—free of charge. Rough Country is offering select vehicle owners the chance to install one of our premium products at no cost. &nbsp;Elevate your truck, Jeep, or SUV with enhanced style and performance, with parts, labor, and alignment all covered by us."

Transform Your Vehicle with Rough Country: A Free Upgrade Opportunity

Join Rough Country at Rendezvous in the Ozarks! This overlanding event connects off-road enthusiasts with vendors and showcases how Rough Country products enhance overland rigs.

The Rough Country events team rolled out to connect with the overland community at Rendezvous in the Ozarks of Arkansas. This is a gathering where you can share your expertise, knowledge, and enthusiasm about the overlanding lifestyle. It’s a great meeting place for those planning overlanding adventures and vendors offering outdoor and off-road-related products. Our weekend was filled with overlanding rigs, trail rides, good weather, and great conversations.

Off-Road and Outdoors: Rough Country at Rendezvous in the Ozarks

Cold weather doesn't have to stop your overland adventures. With the right gear, you can conquer any winter challenge. Check out our essential list to make sure you're prepared for anything.

As the crisp autumn air rolls in, it’s the perfect time to prepare for winter overlanding adventures. Fall is the ideal season to ensure your gear is up to the task of handling colder conditions so you’re ready when the temperatures drop. At Rough Country, we know that winter doesn’t have to mean the end of your adventures. You can tackle any winter challenge head-on with the right equipment and a solid plan.

Conquering the Cold: Your Essential Overlanding Gear Checklist for Winter Adventures

Link: Find an Installer

Choose from installers in your area

Get It Installed

Cookies Link

Sales Tax Link

Terms and Conditions Link

Link: Privacy Policy

Stay Connected

Suspension Lift Kit Category Link

Leveling Lift Kits Category Link

Link: (Category) Off-Road LED Lights

Link: (Category) Exterior Parts

Link: (Category) Interior Parts

Link: (Category) Wheels

Link: (Category) Tires

Link: (Category) Steering Stabilizers

Link: (Category) Performance Parts

Link: (Category) Winches & Recovery Gear

Link: (Category) Overlanding Products

Link: (Category) Latest Products

Rough Country Products

Only the Best

Customer Service

Company

Contact Us

Talk to a Build Expert

Support Hours

Long Arm Upgrade Kit | 4 Inch Lift | Jeep Grand Cherokee ZJ 4WD (1993-1998)

6 Inch Lifted 1997 Jeep Grand Cherokee 4WD

Suspension Lift Kits

Leveling Lift Kits

Body Lift Kits

Lift Kits

Ball Joints

Extended Brake Lines

Bump Stops

Caster / Camber Kits

Control Arms

Kicker Braces

Leaf Springs

Lift Blocks & U-bolts

Lowering Kits

Radius Arms

Shackles

Shocks & Struts

Steering

Sway-bar Kits

Tools

Track Bars

Traction Bars

Suspension Parts

Truck Tonneau Covers

Truck Bed Mats

Truck Bed Accessories

Steps & Running Boards

Fender Flares

Bumpers

Wheel Well Liners

Deflectors

Custom Grilles

Roof Racks

Mud Flaps & Splash Guards

Doors & Accessories

Hoods

Tire Carriers

Tops

Skid Plates

Body Armor

Exterior Parts

Floor Mats & Cargo Liners

Seat Covers

Seat Accessories

Interior Grab Handles

Door Sill Guards

Storage

Interior Parts

Off-Road LED Lights

Light Mounts / Brackets

LED Grilles

Headlights

Tail Lights

Tail Light Covers

Fasteners / Bolts / Screws

Switches & Housing Kits

Lighting & Accessories

Electric Winches

Winch Recovery Gear

Winch Mounts

Winches & Recovery Gear

Wheels

Tires

Wheel Adapters

Wheel Center Caps

Wheel Spacers

Lug Nuts

TPMS Sensors

Wheels & Tires

Cold Air Intakes

Brakes

Exhaust

Performance Chips & Programmers

Throttle Body Spacers

Performance Parts

Air Bag/Spring Helper Kits

Hitches

Hitch Steps

Tow Hook/Shackle Conversion Kits

Towing & Hitches

Axle Shafts & Kits

Carrier Bearing Drop Kits

Drive Shafts

Ring & Pinion

Transfer Case Parts

Drivetrain

Parts & Accessories

UTV / ATV Suspension Lift Kits

UTV / ATV Shocks & Coilovers

UTV / ATV Control Arms

UTV / ATV Suspension Parts

UTV / ATV Off-Road LED Lights

UTV / ATV Light Mounts & Brackets

UTV / ATV Switches & Housing Kits

UTV / ATV Lighting & Accessories

UTV / ATV Drivetrain

UTV / ATV Armor

UTV / ATV Bed Covers

UTV / ATV Bumpers

UTV / ATV Doors & Accessories

UTV / ATV Racks & Cargo

UTV / ATV Roofs

UTV / ATV Towing & Hitches

UTV / ATV Windshields

UTV / ATV Exterior Parts

UTV / ATV Audio

UTV / ATV Heaters

UTV / ATV Mirrors

UTV / ATV Storage

UTV / ATV Interior Parts

UTV / ATV Steering

UTV / ATV Wheels

UTV / ATV Wheel Spacers

UTV / ATV Wheels & Tires

UTV / ATV Electric Winches

UTV / ATV Winch Mounts

UTV / ATV Winches & Recovery Gear

UTV / ATV Parts & Accessories

Cups & Tumblers

Decals & Stickers

Hats & Beanies

Hoodies & Sweatshirts

T-shirts

Apparel & Accessories

Camp Chairs

Coolers

Duffels

Mechanics Tools

Portable Fire Pits & Accessories

Portable Fridges & Freezers

Portable Power Stations

Roof Top Tents & Accessories

Tables

Overland Products

Gift Cards

Chevrolet Builds

Dodge Builds

Ford Builds

GMC Builds

Jeep Builds

Nissan Builds

Builds by Vehicle

Customer Builds

7am - 10pm	Monday-Thurs
7am - 7pm	Friday
8am - 5pm	Saturday
Closed	Sunday

6 Inch Lifted 1997 Jeep Grand Cherokee 4WD

Shop this build

Long Arm Upgrade Kit

Need Help?

Similar Builds

Articles & Guides

Talk to a Build Expert

Stay Connected